If you could sum up your company in one statement, what would you say?
Sweet Aroma sells coffee to fight sex trafficking because we believe these women deserve real hope for a bright future and a way out of the industry.
Can you tell us a bit more about the coffee side of the Sweet Aroma? (Where the coffee originates, your relationship with the supplier…etc.)
Our coffee comes from all over the world and it’s so delicious! We use two roasters, Mission Roasters Coffee and Spero Coffee. Both roasters have huge hearts for helping others. It was really important to us to find people who were like-minded and passionate about producing a great product. Our monthly subscriptions feature two different types of coffee—usually one is from Asia/Africa and the other is Central/South American. Our individual orders typically depend on what’s in stock that month and is usually featured on our website (Trek Tech checked up on these roasting companies and was pleased to see both are responsibly sourcing, giving back to their communities, and roasting some seriously quality stuff).
Where did the idea and mission to rescue women from sex trafficking originate?
I was traveling around the world on an 11 month mission trip called the World Race and this idea to start a coffee business that would help women leave the sex industry started forming in my mind. I wasn’t really sure what that meant but over the last year or so it’s become an online store where people can purchase a monthly coffee subscription or individual coffee bags and mugs and know that they’re part of a bigger story. We donate 35% of our gross profit to our partner, Wipe Every Tear. Why a coffee shop?
Coffee is such a unique way to build community and create awareness for injustice. We thought it would be amazing to combine two passions and start an online coffee company that provided excellent coffee and benefited women who have left the sex trade in search of a fresh start.
Regarding the sex traffic rescuing: how are you a part of the rescue and who are you partnered with?
We are partnered with an amazing group called Wipe Every Tear. They have people in the country who go into the bars of The Philippines and Thailand and form friendships with the girls working in the sex trafficking industry. Through prayer and a lot of trust, they form relationships with the girls and invite them to come to safe houses strategically placed in the cities. Once the girl decides to leave, they are taken to the safe house and given time and space to begin healing. Once they are ready, they start schooling (either high school or enroll in collegiate courses) and ultimately find jobs. They’re starting a new life and it’s absolutely amazing to watch the transformation.
How has your religious stance helped or hindered your company’s progress?
I believe it’s helped because we wouldn’t be where we are today without God’s provision. The love, prayers and support of those around us have been so important on our journey building Sweet Aroma. I believe this is a God-given dream and that it’s so much bigger than my team or me. We’ve learned so much and it’s been incredibly rich and rewarding to work with the different people that have blessed our paths over this last year.
How can we the public get involved and help?
Awareness is so key in the fight against sex trafficking. It’s so important to learn the facts and to tell others about what’s going on. Also, making sure the companies you shop with are “slave labor free” is a great way to make informed purchases. We’d love your support by drinking our coffee or using our mugs too! You can rest assured knowing that 35% of the gross profit goes to Wipe Every Tear. Or head to our site and learn about Wipe Every Tear and donate to them directly. What does the future hold for Sweet Aroma Coffee?
I think the future is bright for Sweet Aroma. We’re constantly changing, trying new things and looking for ways to partner with other organizations passionate about giving a voice to the voiceless. This past year has been amazing and I’m super excited about what the next year holds!